Steffen Mueller

When techies hear about email marketing and designing HTML emails, they typically roll their eyes and think of a very boring field of work. In this article, we hopefully can explain to you why this is wrong from our perspective. Our team built a solution that our marketers use to easily design HTML emails with predefined modules within our email marketing platform Salesforce Email Studio, which is part of the Salesforce Marketing Cloud (SFMC). This article gives you an overview of our approach as well as why and how we built such predefined modules for Email Studio on our own.

In the beginning of 2019, the trivago Magazine team decided to switch over from a JavaScript Single Page Application to Server-Side Rendering. This article describes the why, the how, and further challenges of this journey.