While working with data and analyzing the interactions of our users with the products we have today, it is essential to understand their behaviors by tracking their past actions, such as opening notifications, interacting with a blog, or creating a new login in the platform. In that context, the attribution study refers to the method of grouping together all of those actions in a specific pattern to generate one desired end result.
Data Science at trivago
Insights, experiences and learnings from trivago's tech teams.
Imagine, out of thousands of accommodations that match a user search, you have to select the “best” 25 to show to the user. Which ones would you show- the ones you know perform well or ones that have never been shown before, so that you can discover new high-potential accommodations? In the Data Science world, this is known as exploitation (continue doing what works well) versus exploration (try something new to discover hidden potential) problem and is often explained using the well-known multi-armed bandit problem. The objective of the problem is to divide a fixed number of resources between competing choices to maximize their expected gains, given that the properties of each choice are not fully known at the time of allocation.
In the last few years, organisations have been increasing their investments in building Machine Learning (ML) based systems. In practice, such systems often took longer than expected to be built or failed to deliver the promised outcome. Data availability and quality have been among the most significant reasons behind this phenomenon. Since each organisation had its custom problems, open datasets or even logged data were not always directly usable. As a result, data collection and annotation processes became more crucial, yet remained under-documented.
Throughout last year I had the opportunity to participate and collaborate on multiple research initiatives in the field of Natural Language Generation (NLG) in addition to my responsibilities as a Data Scientist at trivago. NLG is the process of automatically generating text from either text and/or non-linguistic data inputs. Some NLG applications include chatbots, image captioning, and report generation. These are application areas of high interest internally within trivago as we seek to leverage our rich data environment to enrich the user experience with potential NLG applications.
What does Data Science at trivago look like in practice? Which major challenges have we encountered as a travel-tech company since the COVID-19 outbreak? What's it like to work in Data Science at trivago? In this Q&A with James Neaves (Business Intelligence Lead), Andrea Fernandez (Data Science Team Lead), and Sheetij Jain (Product Manager in User Profiling) we'll answer all these questions and more.
trivago Intelligence was born in 2013 with two main objectives: First, to provide bidding capability to the advertisers, who are listed on trivago, and second, to provide them with metrics related to their own hotels; like clicks, revenue, and bookings (typical BI data). This project faced a wave of inevitable data growth which lead to a refactoring process which produced a lot of learnings for the team. As I expect it to be useful for other teams who deal with similar challenges, this article will describe why a team started a full migration of technologies, how we did it and the result of it.
As a user researcher, it is important to know more about our users and their preferences concerning our product. One way to do that is by conducting surveys.
In order to gather user feedback from our global markets, we need to conduct a survey with a slightly different set of questions/translations for different countries, and then analyze the results and compare if there is any difference across countries concerning user needs.
While searching for "Spa and Wellness hotels in Berlin..." I land on trivago. Surprisingly the main images of the hotels exactly reflect the spa concept that I am searching for. It helped me better compare hotels on the list for finding my ideal accommodation for my vacation!
Our data scientists and engineers love the challenges that their work presents to them on a daily basis and thrive in our agile environment where they can share their knowledge, learn from others, and work together to solve any problems that arise. We are always looking for ways to share the unique problem settings we encounter and to inspire a productive exchange on algorithm development and evaluation.