Posts about Engineering

Data Science Engineering

Machine Learning and Bathtubs - How Small Visual Changes Improve User Experience

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While searching for “Spa and Wellness hotels in Berlin…” I land on trivago.┬áSurprisingly the main images of the hotels exactly reflect the spa concept that I am searching for. It helped me better compare hotels on the list for finding my ideal accommodation for my vacation! This was the user experience we were looking for when we kicked off the Image Concepts project at trivago. The users with clear hotel search intent who are looking for a specific concept┬áhotel before coming to trivago are redirected to the landing pages┬árelated to that particular topic.

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