While searching for “Spa and Wellness hotels in Berlin…” I land on trivago. Surprisingly the main images of the hotels exactly reflect the spa concept that I am searching for. It helped me better compare hotels on the list for finding my ideal accommodation for my vacation! This was the user experience we were looking for when we kicked off the Image Concepts project at trivago. The users with clear hotel search intent who are looking for a specific concept hotel before coming to trivago are redirected to the landing pages related to that particular topic.
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