Engineering at trivago

Insights, experiences and learnings from trivago's tech teams.

Read Designing Marketing Emails via predefined Modules in Salesforce Email Studio

Designing Marketing Emails via predefined Modules in Salesforce Email Studio

When techies hear about email marketing and designing HTML emails, they typically roll their eyes and think of a very boring field of work. In this article, we hopefully can explain to you why this is wrong from our perspective. Our team built a solution that our marketers use to easily design HTML emails with predefined modules within our email marketing platform Salesforce Email Studio, which is part of the Salesforce Marketing Cloud (SFMC). This article gives you an overview of our approach as well as why and how we built such predefined modules for Email Studio on our own.

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Read Getting Ready For The Big Data Apocalypse

Getting Ready For The Big Data Apocalypse

trivago Intelligence was born in 2013 with two main objectives: First, to provide bidding capability to the advertisers, who are listed on trivago, and second, to provide them with metrics related to their own hotels; like clicks, revenue, and bookings (typical BI data). This project faced a wave of inevitable data growth which lead to a refactoring process which produced a lot of learnings for the team. As I expect it to be useful for other teams who deal with similar challenges, this article will describe why a team started a full migration of technologies, how we did it and the result of it.

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