frontend at trivago
Insights, experiences and learnings from trivago's tech teams.
When techies hear about email marketing and designing HTML emails, they typically roll their eyes and think of a very boring field of work. In this article, we hopefully can explain to you why this is wrong from our perspective. Our team built a solution that our marketers use to easily design HTML emails with predefined modules within our email marketing platform Salesforce Email Studio, which is part of the Salesforce Marketing Cloud (SFMC). This article gives you an overview of our approach as well as why and how we built such predefined modules for Email Studio on our own.
After almost a decade, we decided to rebuild our in-house Business Intelligence web application to better support the organization. It is always challenging to replace software with a long history and a high degree of complexity. Nevertheless, we successfully completed the project because we fundamentally challenged and re-thought all aspects of the project.
At trivago we are working heavily on the web platform and, based on the scale that we need to serve our users, our applications need to cater for many different kinds of environments and conditions.
Over the past few months, I was given the opportunity to try out the life of a Product Owner (PO), alongside retaining my responsibilities as an engineer. The life of a PO has always intrigued me since I joined trivago 2 years ago, and I always found myself unofficially taking on roles that were traditionally done by them. Things like reaching out to stakeholders for collaboration, thinking about KPIs and impact, and general “aligning”. Perhaps it’s because I simply love the sound of my own voice, but I’ve always felt a particularly high level of gratification from contributing in meetings. “Aligning” is an overused word in the workplace, but it is the best to describe where I derive my professional gratification from, outside of building things with code.
trivago open sourced a Prettier plugin for the Twig template language. It is available under the Apache 2.0 license, and you can access it on trivago’s Github space.
At the end of last year, to celebrate our continued sponsorship of the Open Source community, we hosted a small conference with special guests at our Düsseldorf campus. We initially hoped to welcome Tobias Koppers and Sean Larkin from Webpack, plus some internal speakers. What we didn’t expect was the huge amount of fantastic speakers who wanted to present their projects to the community. In the end, Sean unfortunately couldn’t make it but we did have a chance to welcome Marvin Hagemeister, Juan Picado, Norbert de Langen and Pia Mancini as speakers, plus our own amazing talents.
A New Dawn, IxDA20 is one of the biggest events dedicated to design and brings together some of the brightest talent in the world from design to psychology to business.