Frontend at trivago

Insights, experiences and learnings from trivago's tech teams.

Read Designing Marketing Emails via predefined Modules in Salesforce Email Studio

Designing Marketing Emails via predefined Modules in Salesforce Email Studio

When techies hear about email marketing and designing HTML emails, they typically roll their eyes and think of a very boring field of work. In this article, we hopefully can explain to you why this is wrong from our perspective. Our team built a solution that our marketers use to easily design HTML emails with predefined modules within our email marketing platform Salesforce Email Studio, which is part of the Salesforce Marketing Cloud (SFMC). This article gives you an overview of our approach as well as why and how we built such predefined modules for Email Studio on our own.

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Read Rethinking the Next-gen Analytics Web App at trivago

Rethinking the Next-gen Analytics Web App at trivago

After almost a decade, we decided to rebuild our in-house Business Intelligence web application to better support the organization. It is always challenging to replace software with a long history and a high degree of complexity. Nevertheless, we successfully completed the project because we fundamentally challenged and re-thought all aspects of the project.

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Read How Working as a Product Owner Helped Me Be a Better Engineer (and vice versa)

How Working as a Product Owner Helped Me Be a Better Engineer (and vice versa)

Over the past few months, I was given the opportunity to try out the life of a Product Owner (PO), alongside retaining my responsibilities as an engineer. The life of a PO has always intrigued me since I joined trivago 2 years ago, and I always found myself unofficially taking on roles that were traditionally done by them. Things like reaching out to stakeholders for collaboration, thinking about KPIs and impact, and general "aligning". Perhaps it's because I simply love the sound of my own voice, but I've always felt a particularly high level of gratification from contributing in meetings. "Aligning" is an overused word in the workplace, but it is the best to describe where I derive my professional gratification from, outside of building things with code.

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